Web Design in Miami for Small Businesses
In Miami the same customer looks you up in English one week and in Spanish the next. Most websites here only answer one of those. I build small business sites that answer both, as two real pages at two real addresses, with the Spanish written rather than machine translated.
Miami is a two-language market. Most sites here are built for one.
A clinic in Hialeah, a restaurant in Doral, a law office in Coral Gables. Their customers move between English and Spanish without thinking about it, and their searches move with them. If your site exists only in English, Google has nothing in Spanish to put in front of that customer, so it puts up somebody else.
A translate button bolted onto an English site
- One page at one address. The Spanish appears after the page has loaded, so there is nothing separate for a search engine to file.
- Your listing in the results stays in English, so somebody searching in Spanish scrolls straight past it.
- The wording is machine output. It is understandable, and it reads like nobody at your business wrote it.
- The contact form, the buttons and the confirmation email stay in English regardless.
What I build instead
- Every page exists twice, at its own address, in one language each. Both are real pages, and both can be indexed.
- Each one declares its twin with hreflang, which is how Google knows to hand the Spanish page to the Spanish reader.
- The title and description that show in the results are written in Spanish, so the listing looks like it was made for the person reading it.
- I write the Spanish myself, and the forms, the buttons and the email you receive all follow whichever language the visitor arrived in.
This page is built that way. It has a Spanish twin at its own address, as does every other page on this site. Use the EN and ES switch in the menu and watch the address bar change.
The Miami build this argument comes from.
Jorge Riera runs a nationwide securities arbitration practice out of Coral Gables, and he came to it from the SEC's enforcement side. His clients are not all English speakers. I rebuilt the firm's web presence end to end: more than 70 pages, each of them in both English and Spanish, with hreflang wired so each version reaches the reader it was written for. Along the way the domain's DNS was untangled and firm email was put back on reliable footing, without taking a working practice offline for a minute. It has been on a monthly care plan since launch. Read the Riera Law case study →
If you run a practice yourself, the specifics of that kind of build are written up separately under web design for law firms.
What a Miami website costs, published.
So you can decide whether to keep reading. Spanish is never a line item on the invoice: it comes out of the same design work as the English.
Starter, from $2,500 USD
Up to 5 pages, mobile first, contact form, analytics. Live in 2–3 weeks. The right size for a business that mainly needs to be findable and credible.
Full pricing →Custom, from $5,000 USD
Up to 10 pages designed from scratch, help with the writing, speed and search work, bilingual as standard. Live in 4–6 weeks. This is where most Miami businesses land.
Full pricing →Premium, from $9,000 USD
No page limit, professional copy, integrations, and 90 days of work after launch. Live in 6–10 weeks. Includes the Spanish-market content strategy described below.
Full pricing →Miami agencies quote $10,000 to $30,000 for the middle one. The difference is overhead, not craft: there is no Brickell lease here, no account manager, and nobody standing between you and the person building the thing. Going deeper into Spanish than a mirror of the English is separate work, keyword research in Spanish and pages the English side does not have, at $750 USD.
Questions Miami owners actually ask me.
Do you write the Spanish, or do I have to supply it?
I write it. Spanish is my first language, so what goes on the page is written in Spanish rather than translated out of English, which is why it does not have the stiff, slightly wrong feel that machine output has. If you already have Spanish copy you like, I will use it. If you have Spanish copy that came out of a plugin, I will tell you honestly what it reads like.
Will Google actually show my Spanish pages to people searching in Spanish?
That is what the two-address structure is for. Each Spanish page has its own URL, its own Spanish title and description, and an hreflang tag naming its English twin. Google can then treat it as a Spanish page rather than as a hidden layer of an English one. What nobody can promise you is a position: hreflang decides which version is shown, not how high up it appears.
My customers all speak English. Do I still need Spanish?
Maybe not, and I would rather say so than sell you something. The question I ask on the call is who you lose, not who you have. A dental office whose patients all arrive by referral from one English-speaking network is a different case from a roofer who wants the phone to ring from search. If the honest answer is that English is enough for you, we build in English and put the money into the pages that earn.
Can you add Spanish to the website I already have?
Sometimes, and it depends on how the current site is put together. If it can produce a second set of URLs, adding a properly indexed Spanish side is a content and configuration job rather than a rebuild. If it is a page builder that only knows how to swap words in place, you would be paying to bolt a translate widget onto it, and that is the thing this page is arguing against. I will look and tell you which one you have before quoting anything.
Who keeps it running after it launches?
Me, if you want that. A bilingual site is two sets of pages to keep in step, and the usual way it decays is that the English side gets a new service page and the Spanish side quietly does not. A monthly care plan covers updates, backups, monitoring and small edits, and it treats both languages as one site. You can also take the keys and run it yourself, which is a perfectly reasonable choice.
How much does a website cost in Miami?
Mine start at $2,500 USD and the tiers are listed above, with the full breakdown on the pricing page. You will also find offers around town at a few hundred dollars, and they are usually a template with your logo dropped into it and your text poured into someone else's layout. That is a real option and occasionally the right one. It is not what this is.
Working across Coral Gables, Doral, Hialeah, Brickell and Miami Beach. North of the county line, see web design in Fort Lauderdale.
Let's find out whether you are losing the Spanish half.
Fifteen minutes, no charge, and I will look at what you have now before I say anything about what to build. If the answer is that your site is fine, that is what I will tell you.
Book a free call →