Web Design for Law Firms
Most people looking for a lawyer start on Google, and decide whether to call within seconds of landing on your site. I build bilingual law firm websites that answer the questions a worried client actually has, and I have done it for a securities firm with more than 70 pages in two languages.
What a law firm website has to do.
A restaurant site sells an experience. A law firm site has to earn trust from someone having a bad week.
Bilingual, because your clients are
Nearly 900,000 people in Miami-Dade speak Spanish and speak English less than very well, about one in three residents, according to the U.S. Census Bureau's 2024 American Community Survey. A client deciding whether to trust you with something serious should not have to do it in their second language. I build both versions from day one, each with its own address Google can rank.
Practice areas that can actually rank
One page listing eight practice areas ranks for none of them. Each area needs its own page, written for the person searching that specific problem. That is most of the work, and it is the part that brings calls.
Attorney bios that do the convincing
Prospective clients read your bio before they call. Credentials, bar admissions, the cases you have actually handled, presented plainly, not buried in a PDF. This is the page that turns a search into a phone call.
Intake that respects confidentiality
A contact form on a law firm site is not a newsletter signup. It needs to work, it needs to reach you, and it needs to be clear about what submitting it does and does not create. I wire forms to a real endpoint and say so on the page.
Built knowing the Bar is watching
Florida Bar advertising rules constrain what a law firm site can claim. I will flag language that looks like a prohibited comparative or a results guarantee. I am not your compliance counsel, but I will not hand you copy that gets you a letter. How the rules shape the build ↓
Someone who stays after launch
A law firm site that goes down, or whose contact form silently breaks, costs real clients. Website Care means I notice before you do, updates, backups, monitoring, and the small edits that pile up.
One practice area, one page.
Nobody searches for a law firm. They search for their problem, and Google answers with the page that explains it best. Eight practice areas sharing one page means one page trying to win eight different searches.
What goes on each page
On the Riera Law build, each claim type has its own page, laid out in the same order: the problem in plain language, what a claim has to show, who handles it and why their credentials matter, questions specific to that claim, how fees work, and a direct way to call. Jorge approved the legal content on every page.
Pages that lead to each other
Riera's claim pages, more than thirty of them, sit under four broad headings, and each one links to related claims. A client who suspects churning finds unauthorized trading one click away. Those links also show Google how deep the firm's practice really goes.
Only the work you actually take
Each page is also an advertisement. Florida Bar Rule 4-7.13(b)(4) treats references to areas a firm does not practice, or intend to practice, as inherently misleading. So the page list comes from your caseload, in English and Spanish, each at its own address.
Built inside the Florida Bar's advertising rules.
A firm website is lawyer advertising: Rule 4-7.11(a) of the Rules Regulating The Florida Bar covers websites by name. Here is how those rules shape what I build. It is not legal advice. Your own lawyers have the final word on every line, and the full rules are published by The Florida Bar (Chapter 4, October 2026 edition).
Your name and a real office
Rule 4-7.12(a) requires the name of a lawyer or the firm, and the city, town or county of a bona fide office. Its comment bars implying an office where there is none, but allows “available by appointment” if that is true. So a page aimed at West Palm Beach never invents an office there.
No promises, no “best”
Rule 4-7.13(b)(1) bars anything a prospective client could reasonably read as a guarantee of results, and (b)(3) bars claims about skill, experience or reputation that cannot be objectively verified. The comment names “the best” and “second to none.” Goals and process are fine: “we will pursue,” “we are dedicated to.” I write in that register from the first draft.
Results and reviews, with context
Past results must be objectively verifiable (Rule 4-7.13(b)(2)). The comment adds that a result stripped of its context is misleading, and that the client's informed consent is required even when the result is public record. Testimonials must be the client's real experience, not drafted by the lawyer or given in exchange for anything of value, and must carry the disclaimer that a prospective client may not obtain the same or similar results (4-7.13(b)(9)). That disclaimer sits right beside them, in both languages.
Specialist, expert, board certified
“Board certified” requires a qualifying certification, with the area and the certifying organization named (Rule 4-7.14(a)(4)). “Specialist” or “expert” needs certification or a claim you can objectively verify (4-7.14(a)(5)). A firm claim needs a disclaimer if not every lawyer qualifies (4-7.14(a)(6)), and a firm itself cannot be certified. “Focuses on” is allowed whenever it is true.
Bilingual intake, built for South Florida.
About two in three Miami-Dade residents age five and older speak Spanish at home, according to the U.S. Census Bureau's 2024 American Community Survey (table C16001). The same survey puts it at about three in ten in Broward and one in five in Palm Beach County, and counts about 1.3 million people across the three counties who speak Spanish and report speaking English less than very well. For a firm, that is an intake question, not a translation question.
A Spanish form that is actually Spanish
Labels, error messages and the thank-you page are written in Spanish, not just the headline.
Disclaimers in every language you use
Rule 4-7.12(c) requires every statement the rules call for to appear in each language an ad uses, and its comment puts a disclaimer in the same language as the claim it qualifies. A Spanish results page cannot lean on an English disclaimer. The Spanish pages carry their own.
A form that asks only what it needs
The comment to Rule 4-1.18 says that inviting details about a matter without clear warnings can make the sender a prospective client, owed confidentiality. So the form asks only for name, contact details, language and type of matter, and says plainly, in both languages, not to send confidential details yet. Your lawyers approve the wording.
I have built exactly this.
Riera Law Firm is a securities arbitration practice in Coral Gables. I built their web presence: more than 70 pages across English and Spanish, practice-area pages for each claim type, attorney credentials, and the domain, DNS and email consolidated onto one dependable footing underneath.
They are still a client. That is the part worth paying attention to.
Common questions
How much does a law firm website cost?
Most custom law firm websites run between $2,500 and $9,000 USD. The range comes down to how many practice areas need their own page and whether the copy is written for you or supplied by you. You get an exact number after one conversation, not a proposal three weeks later.
Do you write the practice area content?
I can, and at the higher tiers it is included. Legal copy is a judgment call though, you know your practice and the Bar rules that apply to it. Most firms find the best result comes from me drafting and an attorney editing, rather than either of us working alone.
Is the Spanish version a real translation or a plugin?
Real. Each language gets its own address with proper hreflang, so Google indexes and ranks both, a translate widget gives you one page pretending to be two, and search engines are not fooled. The Spanish is written, never machine-generated.
Can you work with our existing site?
Often yes. Website Care plans start with a free health check, and I take over sites I did not build. If the foundation is sound, fixing it costs far less than replacing it, and I will tell you honestly which one you are looking at.
How long does it take?
Two to three weeks for a focused site, four to six for a full practice-area build, six to ten for the largest. Firms with many practice areas take longer because the content is the work, not the design.
Does the Florida Bar have to approve our website before it goes live?
No. Rule 4-7.20(g) exempts website content from the filing requirement in Rule 4-7.19, though the site must still follow every other advertising rule. For a fee, Rule 4-7.19(d) lets you request an advisory opinion on a specific page or statement, but not on a whole website. Other ads, such as mailers, generally must be filed at least 20 days before first use.
Can we show a Martindale-Hubbell rating or a Super Lawyers award?
Generally yes. The comment to Rule 4-7.14 allows bona fide awards and ratings, listed by their actual name and the date given. The year can be left out only if the award is from the current year or the rating is current. Under Rule 4-7.14(a)(3), the organization must be generally recognized as bona fide, with objective criteria applied uniformly.
Can we use stock photos on our law firm website?
Carefully. Rule 4-7.13(b)(5) treats an image that implies the person shown is your lawyer or employee as misleading unless a clear disclaimer says otherwise, which is the trouble with the usual handshake photo. Rule 4-7.16(a)(12) presumes safe the scales of justice, a gavel, a courthouse, or your own lawyers photographed against a plain background. Real photos of your team avoid the question entirely.
Our firm is in Fort Lauderdale, West Palm Beach or Jupiter. Do you work with firms outside Miami?
Yes, across South Florida. Most of the work happens over calls and email, so a Palm Beach County firm works with me the same way a Coral Gables firm does. Pages for cities where you have no office are written within Rule 4-7.12, without implying an office that does not exist.
Let's talk about your firm.
Fifteen minutes, no pressure. Tell me what your firm does and who you want calling you, and I will tell you plainly what I would build and what it costs.