Web Design in Coral Gables for Professional Firms
In Coral Gables, the sign over your door goes before a board of architects. Your website gets no review at all, and your clients judge it just as closely. I build sites for Gables firms that meet the same standard as the building they work in.
The City Beautiful has standards. Your website should too.
George Merrick planned Coral Gables as a Mediterranean Revival city, and it turned 100 in 2025 still holding to that plan. Its Board of Architects meets every Thursday and reviews new buildings, pools, signs and roof tiles for the compatibility of their color, materials and proportion. On the street, a Gables business is held to a standard. Online, where most clients meet it first, nobody checks.
What the city reviews
- The sign over your door, before it goes up.
- The color of the façade and the materials it is made of.
- The proportion of the windows and the roof tiles on top.
- Whether the whole thing fits the street it stands on.
What nobody reviews
- A theme bought for a few dollars that a hundred other firms also use.
- Partner photos from a decade ago and a bio that stops in 2019.
- A homepage that takes seconds to appear on a client's phone.
- A Spanish version that is a translate button, or nothing at all.
One business in three here is a professional firm.
In Coral Gables' two main ZIP codes, 35% of business establishments are professional, scientific and technical services: law, accounting, architecture, engineering, consulting. Across Miami-Dade it is 18% (US Census Bureau, County Business Patterns, 2023). A firm's website has a different job from a restaurant's. Nobody books a lawyer on impulse. They read, compare and check before they call.
Credentials a client can check
Real bios for every partner, with bar admissions, licenses and memberships named plainly, so a careful client can confirm them in a minute.
A page for every service
Each practice area or service stands on its own page, so it can be found on its own in search, and answers the questions a client asks before the first call, fees included.
An intake form that goes only to you
Short, in both languages, sent straight to the inbox you choose, with a plain note about what not to send before you have agreed to take the matter on.
For law firms specifically, the Florida Bar's advertising rules shape what a firm's site may say. That is covered on web design for law firms.
Your clients are often not in the Gables at all.
The Florida Department of State lists 17 consular offices with Coral Gables addresses, among them Colombia, Mexico and Spain (Consular Corps Directory, August 2025). Bacardi and Fresh Del Monte Produce run their international headquarters here. A Gables firm's next client may be in Bogotá, Madrid or another state, and will meet the firm through its website long before they see the office.
That changes why Spanish matters here. About half of Coral Gables residents speak Spanish at home, yet only one in eight speaks English less than very well (US Census Bureau, American Community Survey, 2020 to 2024). Spanish on a Gables firm's site is rarely about being understood. It is about reach and trust: a client choosing a lawyer or an accountant would rather do it in their own language, and a client abroad searches in it.
A Coral Gables firm, rebuilt.
Jorge Riera runs a nationwide securities arbitration practice out of Coral Gables, and came to it from the SEC's enforcement side. His clients are spread across the country, and not all of them read English first. The firm's site dated from around 2020, and a redesign with another provider had stalled. I rebuilt it from scratch: more than 70 pages, every one of them in English and in Spanish, organized so each kind of claim has its own page. Along the way the firm's email and domain records were repaired without taking a working practice offline. In Google's PageSpeed test the homepage scores 100 for accessibility, 100 for best practices and 100 for SEO (October 8, 2026), and it has been on a monthly care plan since launch. Read the Riera Law case study →
And for Miracle Mile and Giralda.
Not every Gables business is a firm. The city describes Miracle Mile as the center of a true downtown, known internationally for bridal shopping, with more than a hundred cafés and restaurants around it. Their customers search for a bridal appointment or a table tonight, on a phone. What they need is simpler and just as exacting: a menu you can read without zooming, hours that match Google, appointments booked online, and a Google Business Profile that agrees with the site.
What a firm's website costs.
Most professional firms land on the Custom tier, from $5,000 USD: up to 10 pages designed from scratch, bilingual as standard, live in 4–6 weeks. Firms with many practice areas or services usually need Premium, from $9,000 USD, with no page limit and 90 days of work after launch. Every tier is listed on the pricing page.
Questions Coral Gables firms ask.
Our clients are in Latin America, not on Miracle Mile. Does a Coral Gables page even matter?
Less than your service pages do, and I would rather say so. Clients abroad find you through what you do, searched in their language, so those pages carry most of the weight. The Coral Gables side matters for the clients who search close to home and for Google's sense of where you are. Both come out of the same site, built once.
We are a two-partner firm. Does our site need to look like a big firm's?
No. It needs to look careful. A big-firm look with thin pages behind it reads hollow, and clients notice. Two real bios, real photos, a clear page for each thing you do and plain answers about how you work will do more for a small firm than any amount of marble on the homepage.
Can the contact form be kept private?
It sends to the inbox you choose and to no one else, over an encrypted connection. It carries a short note asking people not to send confidential details before you have agreed to work with them. If your profession has rules about what that note must say, your own compliance has the final word, and I build to it.
We already have a site from a large agency. What would you change first?
I would start by looking, not rebuilding: how fast it opens on a phone, whether each service has a page of its own, whether the Spanish is real or a widget, and whether your Google listing agrees with the site. Often the answer is a short list of fixes. The website audit exists for exactly that question.
Sources: City of Coral Gables, Board of Architects and Dynamic Destination; NBC 6 on the 2025 centennial; US Census Bureau, County Business Patterns 2023 (ZIP codes 33134 and 33146) and American Community Survey 2020 to 2024; Florida Department of State, Consular Corps Directory (August 2025).
Also working across Miami, Doral, Hialeah and Fort Lauderdale.
Let's see whether your website matches your building.
Fifteen minutes, no charge. I will look at the site you have now before suggesting anything, and if it already does the job, I will tell you that.
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